Services Marketing

Shasun Jain College > Services Marketing
Course ID
BPK2C
Department
B.Com (Honours)
Semester
II
Degree
B.Com (Honours)
Year
I

Course Outcome

CO01 Students will be able to understand the meaning of services and how it differs from goods.
CO02 Students will get familiar with the customers expectation and the cost involved in the services and pricing methods for services.
CO03 Students will be able to understand promotion and distribution of services and the challenges faced by the marketers.
CO04 Students will be able to identify hiring method in the service sector.